Decision details

Decision details

Decision to enter into contract for CRM system

Decision Maker: Group Head of Place Shaping

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No


The Economic Recovery Cell gathered a large amount of information on SME businesses and needed a CRM (Customer Relationship Management) system for follow-ups and regular contact – this is an essential tool to help support the Watford business community survive and revive during and after the Covid-19 pandemic. Economic Development Officers worked on a request to buy a suitable system off-the-shelf and a number of companies were approached through tender and requirement discussions took place. Budget was agreed and the decision was made to go with the provider Evolutive and their Alcium system, via delegated decision of the Head of Place Shaping.


The delegated decision was made in Nov 2020 for Evolutive to provide their CRM system in order to meet our specific requirements.

Publication date: 13/04/2021

Date of decision: 30/11/2020


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