Sustainable Transport Programme (STP) - Transport App
Decision Maker: Cabinet
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: No
Cabinet received a report of the Group Head of Transformation. The Group Head of Transformation explained that following a successful procurement process a strong provider with good experience had been secured. The provider was Molten Mouse Ltd. They had experience working in West Yorkshire and York.
The transport app would enable the elements of the Sustainable Transport Programme to be brought together. Members of the public would be able to make positive choices about how to move around the borough with specific information relevant to Watford.
Following questions the Group Head of Transformation explained that there would be an initial focus on the minimum viable product and further data sources would be added in as they became available. Too much functionality initially could cause confusion so it would be better to add more in over time as the app became established.
The Mayor explained that the presentation from Molten Mouse has been very strong and asked about gamification. The Group Head of Transformation explained that gamification would encourage sustainable transport usage and it would also be possible to use micro advertising for businesses.
Cabinet discussed the branding of the app which would be linked to the destination Watford logo. There would be clear communications when the app was launched so it was clear that it was provided by Watford Borough Council.
1. Notes the award of the contract for provision of the Transport App to Molten Mouse Ltd.
2. Note the use of £28,050 per annum of the budgeted Sustainable Transport Programme funding for the hosting, support and maintenance of the Transport App.
Report author: Andrew Cox
Publication date: 25/09/2019
Date of decision: 09/09/2019
Decided at meeting: 09/09/2019 - Cabinet